Ahead Of National Online Shopping Day, Here Are 5 Facts About Consumer Behavior In Indonesia

This year's National Online Shopping Day is about to start. (photo: wikimedia)

JAKARTA - The festivities of this year's National Online Shopping Day will soon begin, conversations about shopping on Twitter have also increased significantly by 175 percent until June 2021. In line with a survey conducted by the Twitter platform, showing an increase in online shopping behavior.

Where as many as 38 percent of online shoppers on Twitter make this a habit during the pandemic. This new habit makes consumers spend more time at home.

The survey also shows that consumers do a lot of searching and talking about brands, product recommendations, best deals, and discounts on Twitter. The emergence of several products and brands on Twitter also has an impact on consumer behavior.

Here are some of the results of a survey conducted by Twitter regarding consumer behavior in online shopping:

Shopping Moment

Consumers are getting used to shopping online and they are really looking forward to this year's National Online Shopping Day. The number of internet users in Indonesia has crossed the 202 million mark and this affects the use of digital platforms for shopping.

Based on a Twitter survey, here are the products consumers want to buy online:

- Personal Care (50 percent)

- Clothing / Footwear (49 percent)

- Technology Products (33 percent)

- Daily Needs (22 percent)

- Drugs and Supplements (14 percent)

- Insurance Products (2 percent)

Positive Sentiment

Twitter users in Indonesia recorded positive sentiment for their personal financial condition as much as 23 percent in May. Correspondingly, 86 percent of people on Twitter shopped online in the last six months.

This habit also makes 70 percent of online shoppers on Twitter in Indonesia look for new products or stores in the online realm. This opens up wider opportunities for brands to launch products and connect with their audiences.

Share Recommendations

Indonesian online shoppers on Twitter are very receptive and enjoy interacting with the online shopping-related content they see on Twitter. They came to Twitter to discuss and share information about their purchases.

As many as 31 percent of Twitter residents say that reviews on Twitter help consumers decide what to buy. That's why it's important for brands to be part of the conversation on Twitter.

Sales Opportunity

Information on Twitter spreads faster and more widely. This can be seen from the growth of people talking about brands on Twitter (1.8x faster and 2x more people talking about brands). In addition, there is a relationship between conversations on Twitter and sales, where a 10 percent increase in conversations can result in a three percent increase in sales.

Conversation Becomes the Main Driver

Twitter is a place for online buyers and potential buyers to find and share information on the products they buy, including doing reviews about these products.

This conversation on Twitter is what makes 51.3 percent of users tend to buy products when there are reviews from other consumers. As many as 37.4 percent of Twitter users in Indonesia tend to buy products when there are lots of "likes" or good comments on social media.