JAKARTA - Instagram will launch various advertisements in its Store feature globally. The proprietary app, which belongs to the Facebook Inc network, said Tuesday, August 24 that it is trying to get more revenue from brands hoping to reach new customers.
Instagram Shop is a tab on a photo and video sharing app that allows users to browse items such as clothing and beauty products.
In some cases, users can even buy these items directly in the Instagram application. This becomes a trend and is referred to as social media trading.
Through this feature, Users can click on Instagram Store ads to view more details about the product, browse for additional items from the brand, or save the product to a wish list.
The company started testing ads earlier this month with a select few advertisers, but the feature is now open to brands globally wherever the Instagram Shop is available.
TikTok has also explored the same thing in collaboration with Shopify. It is not impossible, in the future other social media platforms will compete to offer the same thing.
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