Reddit Finally Joins In Bringing TikTok Features To Its Platform

Reddit

JAKARTA - After Instagram launched Reels, and Snapchat with Stories, now it's Reddit's turn to introduce the new feature popularized by TikTok. Users of this discussion forum can find the video button in the search field.

This video feed will pull content from subreddits that are already followed and some that are not. However, it's still unclear how Reddit pulls video content from unfollowed subreddits.

"Reddit's mission is to bring community and belonging to everyone in the world, and furthermore, the Reddit video team's mission is to bring community through video. Over the past year, our goal has been to build a unified video player, and reimagine the player interface to match what users expect. new and old when it comes to in-app video players," said a Reddit spokesperson.

However, this feature is only just starting to roll out to iOS users, and it works like TikTok users can also scroll through various video content created by redditors. Not only that, users can also upvote and downvote, comment, give awards, and share content to other redditors.

Others Reddit isn't the only social network that has this feature. There is also Instagram and Snapchat. But, unlike them, Reddit made clear the company's desire to explore this video content when it acquired Dubsmash.

For your information, Reddit first launched its original video platform in 2017, which allows users to upload MP4 and MOV files to the site. Then, in August 2019, he launched the Reddit Public Access Network (RPAN), which allows people to livestream to specific subreddits, and the most popular ones will be promoted across platforms.

Reddit currently attracts 50 million daily active visitors and hosts 100,000 active subreddits. Unfortunately, this feature is still limited to some users, and there are no video editing apps in this particular feature yet. Reddit says in the future it will embed other tools and options that Dubsmash also has.