Streaming TV Network Is Getting More Popular, Netflix Contracts Shondaland Media

Streaming TV network Netflix now has more exclusive content. (cardMapr/unsplash)

JAKARTA - Netflix on Thursday, July 8 expanded its agreement with "Bridgerton" television producer Shonda Rhimes to add feature films, game games and live shows to their contract agreement.

This deal will allow the streaming TV network, which now has 207.6 million subscribers worldwide, to have a lot of content to offer exclusively. This further makes Netflix, as the largest and leading streaming TV today.

Netflix said the deal with Rhimes and his company Shondaland Media would give the streaming platform the opportunity to "exclusively produce, stream, and distribute potential virtual reality movies and game content."

"The pact, which currently includes branding and merchandising deals for Shondaland Media content, will now add live events and experiences," a Netflix source said in a statement.

“Bridgerton,” which has a modern twist on the Jane Austen-style historical romance, has now become a hit on Netflix. It has even been rebooked for the next three seasons.

Rhimes, who also created the hit ABC television shows "Grey's Anatomy" and "Scandal," was one of the first major TV producers to be lured into Netflix. This was created when he signed the first multi-year contract to produce content for the streaming platform in 2017.

The expanded deal with Netflix will include financial support for a diversity initiative launched by Shondaland that aims to increase the number of women and people of color in the entertainment industry.

Rhimes said in a statement that he was excited to expand his relationship with Netflix and praised the company.

"Netflix supports my creative vision and demonstrates an ongoing dedication to innovation that has made Netflix such a powerhouse for us," said Rhimes, as quoted by the New York Post.