Cheer Up Eid Mubarak Through Online Homecoming On TikTok

TikTok application illustration (Image by antonbe from Pixabay)

JAKARTA - It has become a tradition in Indonesian society to go back and forth to their hometowns. It's just that the moment of stay in touch must be temporarily postponed during the COVID-19 pandemic.

Where the government urges the public not to go home, in order to prevent the wider spread of COVID-19. As a form of government policy support, the TikTok platform campaigns for online homecoming.

"The #MudikOnline program with TikTok is an effort to provide creative solutions, so that people can still connect with their families in their hometowns and celebrate Eid al-Fitr, even though they still carry out physical distancing." said the Chairperson of the Task Force for the Acceleration of Handling COVID-19, Doni Monardo in his official statement.

To participate in the #MudikOnline campaign, TikTok application users can create short videos of 15 to 60 seconds long and take advantage of the duet feature to collaborate with families who live far away. Users can also add Ramadan music.

This campaign has been started since 15 May 2020. Various #MudikOnline activities on TikTok attempt to invite users to stay happy and excited in welcoming Eid al-Fitr.

TikTok Indonesia's Head of Content and User Operations, Angga Anugrah Putra, explained that this application made by Bytedance allows users to take advantage of the Eid moment to be more interesting.

"Taking advantage of the features available in TikTok, such as a video recorder, there is a green screen too, we even made a special back sound to participate in this campaign," explained Angga.

Previously, TikTok also launched the #SamaSamadiRumah campaign. Through this hashtag, TikTok invites people to carry out various productive activities at home.

In addition, TikTok also provided cash assistance of Rp. 100 billion for health workers that were channeled through the Task Force for the Acceleration of Handling COVID-19 in Indonesia.