JAKARTA - The iPhone Ultra is said to be the name used internally by Apple employees to refer to the iPhone folding device that the company is developing. However, the rumor has not confirmed that Apple will use the iPhone Ultra name when the device is officially launched.
The rumor surfaced after Bloomberg journalist Mark Gurman via social media said that "everyone" at Apple internally called the device the Ultra name. Apple is known to be very strict in keeping information about the marketing name of a product before launch.
The device has long been referred to as the iPhone Fold, including by AppleInsider. However, the name is also still an unofficial designation because Apple has not announced the actual product name.
The use of the name Ultra internally does not necessarily reflect the official marketing name. Apple previously also had a number of product names that were only known before the launch or even different from the name that was previously expected.
The debate about naming Apple products has occurred on several devices. The iPhone Air, for example, has previously been referred to as the iPhone Slim. Meanwhile, the iPhone 16e was previously estimated to use the name iPhone SE 4.
The name Ultra itself has been used by Apple for its highest-end products and chips. The term generally refers to the variant with the highest position in a category.
However, the position of the folding iPhone in Apple's product lineup could make the use of the Ultra name not entirely clear. The device is expected to have the best A-series chips and more advanced screen technology, but it does not necessarily have the best iPhone specifications in all aspects.
The iPhone 18 Pro Max, for example, is expected to still have an advantage in the camera system, device durability, battery capacity, and cooling system. Thus, the folding iPhone is not necessarily in the highest position in all specification categories.
The change in the structure of the iPhone lineup also makes the naming of devices more difficult to predict. The presence of the iPhone Air adds a new line between the basic model and the Pro series. Meanwhile, the "e" model and the basic model are in the lower segment before consumers choose between the iPhone Air and the iPhone Pro.
The folding iPhone is expected to be placed above the iPhone Air in the product line, but not necessarily above the iPhone Pro. However, the device is expected to be the most expensive iPhone Apple has ever offered.
The lineup of the iPhone 18 Pro and the folding iPhone device is expected to be introduced at Apple's event in September. However, the announcement time does not necessarily ensure that the folding iPhone will be immediately available for sale in the same month.
Until Apple officially announced the device, the name of the iPhone Ultra and the iPhone Fold is still a designation that is circulating based on rumors and information regarding the development of the device.
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