Counterpoint Research shared interesting findings about iPhone dominance. The company's report shows that Apple leads the list of active smartphone users.
Apple managed to control almost 25 percent of the active smartphone user base worldwide. This achievement proves that the iPhone is the most used and sought-after mobile phone by mobile phone users.
Overall, the global smartphone market only recorded a slight growth of two percent in 2025. Samsung also experienced growth, but the company has not been able to catch up with the dominance of the iPhone.
Senior Analyst at Counterpoint Research, Karn Chauhan, highlighted Apple's strong dominance in the smartphone market. He also shared important findings in this survey of active smartphone users globally.
"Apple leads the global active user base, with about one in four active smartphones being an iPhone. This is driven by strong user loyalty, a deep iOS ecosystem, and integrated services," Chauhan said, quoted from 9to5mac on Wednesday, February 11.
Until now, only Apple and Samsung have managed to surpass the one billion active devices globally. Other manufacturers are still struggling to break through the dominance of these two technology giants, especially in the premium or high-end mobile phone segment.
The low market growth last year seems to be caused by the replacement cycle of devices that are almost four years old. In addition, the increasing trend of used mobile phones also puts pressure on the sales figures of new devices in the global market.
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