Apple is heating up gadget rumors again. The giant technology company from Cupertino is rumored to be holding a product launch in the week of March 2, 2026, with the strongest candidate being the refresh of the MacBook Pro line powered by the M5 Pro and M5 Max chips.
This information was revealed by Mark Gurman in Bloomberg's Power On newsletter. He wrote that Apple is planning to launch a product "as early as March 2", a schedule that makes sense considering that Apple often makes March the first event of the year.
Historically, Apple often holds events in that month. In 2022, Apple held an event on March 8, then on March 25 in 2019, and on March 27 in 2018. In some other cases, Apple even chose to launch products through press releases without a big stage.
However, March 2 is considered unlikely. Apple almost never holds a major event on Monday, except for the WWDC series. A more realistic date is Tuesday, March 3, in line with Apple's habit of choosing Tuesdays for important announcements.
Gurman did not explicitly mention what products would be launched. However, after discussing the MacBook Pro update plans, he mentioned that the new models are related to the macOS 26.3 cycle which lasts until March.
This raises speculation that the launch of the MacBook Pro M5 will take place within that time frame, although it does not have to coincide exactly with the release of the previous macOS update.
With the small possibility of Apple holding two separate events or breaking up the launch of a major product in the same month, the MacBook Pro refresh in early March is considered quite reasonable.
The MacBook Pro in question is the variant with the M5 Pro and M5 Max chips, following the launch of the 14-inch MacBook Pro with the M5 chip that came first a few months earlier.
In terms of specifications, the main improvement is expected to be in processor performance, while other designs and features are likely to remain very similar to the MacBook Pro M4 Pro and M4 Max.
Major changes to the design, including the adoption of an OLED screen, are expected to only be present in the M6 generation, which is rumored to launch at the end of 2026.
In addition to the MacBook Pro, another candidate that could emerge is the iPhone 17e. Gurman said this device will be launched "soon". In Apple's language, the word "soon" can mean weeks, even up to a month, so it still fits within the early March time window.
The iPhone 17e is said to replace the iPhone 16e, with a 6.1-inch screen, A19 Pro chip, and MagSafe support, but still retains a relatively similar design and frame to its predecessor.
Meanwhile, the Mac Studio update is also said to be on Apple's agenda, but Gurman believes the device will not be released too close to the Mac spring launch. This indicates that the Mac Studio will most likely not appear in early March.
Whether Apple will hold a full event, just release a press release, or even surprise with an unexpected combination of products, the answer is just waiting for time. If this rumor is accurate, in less than a month Apple will again make the technology market crowded, and user wallets will be tested again for their loyalty.
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