Salesforce Appoints Paul Carvouni to Accelerate Adoption of Agentic AI in ASEAN

Paul Carvouni, Senior Vice President and General Manager Salesforce ASEAN (photo: Salesforce)

JAKARTA - Salesforce announced the appointment of Paul Carvouni as Senior Vice President and General Manager for Salesforce in the ASEAN region.

Paul will be responsible for leading regional growth strategies and building sales and operational excellence, as well as accelerating business transformation towards an Agentic Enterprise across ASEAN countries.

"ASEAN is a dynamic region and has a very important strategic role for us. Currently we are in the midst of an Agent AI revolution that can significantly accelerate economic growth in the Southeast Asian region," said Arun Kumar Parmeswaran, Executive Vice President & Managing Director, South Asia, Salesforce.

By integrating people, AI agents, applications, and data in a single trusted unified platform, Salesforce believes businesses can make a digital transformation leap to open up growth and innovation opportunities.

Paul's appointment comes at a time of strong momentum for Salesforce in ASEAN, including the opening of a new office in the Philippines in October 2025 after Singapore, Thailand, and Indonesia.

Paul is an experienced senior executive with more than two decades of leadership in global technology companies, including Microsoft and Riverbed Technology, with coverage of the Asia Pacific and ASEAN regions.

He has a strong track record in building and leading high-growth teams in the region. Paul has successfully driven large-scale growth and consistently nurtured high-performing teams to strengthen market leadership.

"I am very excited to lead Salesforce's commitment in the ASEAN region. The AI revolution presents great opportunities in every country, industry, and in various segments, from small and medium enterprises to large companies and the public sector," said Paul.

He believes that the ASEAN region is on a strong growth momentum, and its mission is clear: empower every customer to become an Agenttic Enterprise and unlock unprecedented levels of productivity and intelligence.