Instagram Reels 20 Minutes Available, What Are Its Functions?

Instagram Reels (doc. Instagram)

YOGYAKARTA Instagram updated their Reels feature. The update was carried out at the duration of the video that can be recorded and uploaded, from the original 3 minutes to 20 minutes. Instagram Reels 20 minutes is considered to provide benefits for users who want to share videos with a longer duration.

The announcement of the Reels duration update was announced by the internal Instagram team through their official account, @sign. In their announcement, they said that this extension of duration was presented to give users greater freedom, especially content creators.

"The Instagram Design Team in collaboration with the product and research team is working hard to respond to your input and identify important areas that need to be improved. From improvements that need to be adjusted, to longer Reels," said @design.

The extension of the duration on Instagram Reels is quite interesting. Previously, Instagram offered several choices of Reels recording durations of 15 seconds, 30 seconds, and 60 seconds. The choice of Reels duration of 20 minutes is now available.

Although there is a Reels 20 minute duration option, users need to consider the distribution of content carried out by the Instagram algorithm. Short Reels content will be easier to achieve engagement than long videos. For this reason, content creators need to consider videos with a duration of less than 3 minutes.

The duration extension of Reels received various responses from users. Many also gave appreciation to Instagram for the increase in the duration of the video. Here are some of the benefits of Instagram Reels 20 minutes.

The extension of Reels duration on Instagram is considered to trigger the creativity of content creators in producing videos. Types of content are considered to be more diverse. Even content creators allow presenting short films on their IG accounts. Some types of content that can be uploaded with a duration of 20 minutes on Reels are as follows.

Storytelling has been one of the important elements in the video. At Reels with a duration of 20 minutes, creators are more free to present interesting storytelling. The more interesting storytelling, the higher the engagement that will be obtained on the content.

Brands or creators who need long videos for brand awareness will be made easier by extending Reels IG. If previously brand awareness was carried out on other platforms that would allow long video uploads like YouTube, now they can do it too on Instagram.

That's information related to Instagram Reels 20 minutes. Visit VOI.id to get more interesting information.