Apple Will Present Ads On Apple Maps Search Results In 2026

Apple Maps will show ads (photo: dock. unsplash)

JAKARTA Apple will reportedly expand its advertising business. This expansion will be carried out by adding ads to search results on Apple Maps, a competitor to Google Maps.

According to a Bloomberg report, the latest advertising business will be coming in 2026. This move is part of Apple's efforts to integrate more ads into the iOS ecosystem.

Advertising in Maps search results will be very similar to the advertising system used in the App Store. App developers in the App Store that advertise their app can target certain keywords for searches.

When users search for certain keywords in Maps, they will see several locations that are advertised by Apple. In addition to this capability, Apple will also adopt another ad system from the App Store.

The app store displays ads on its home page and Maps will also get them. However, the ad feature on this front page will not be present in the near future at Apple Maps. Interestingly, this advertising system will take advantage of Artificial Intelligence (AI).

The use of AI aims to ensure that advertising results remain relevant and useful for users. The ad interfaces displayed are also expected to be better than those offered by Google Maps.

Unfortunately, this change may be difficult for iPhone users to accept. Some customers said they were dissatisfied after realizing that their iPhone had turned into an ad board like Android.

They feel that Apple is pushing too much for some of its services such as AppleCare+, Apple Music, and Fitness+ through advertising. This is a debate because the price of the iPhone is already very expensive. With advertising, Apple will reap bigger profits.