New Operator Noble Mobile Pay Users To Reduce Doomscrolling

Noble Mobile, the mobile operator that pays its users to use fewer phones. (photo: x @STARTUPLOG_COM)

JAKARTA - The habit of staying cool, which is constantly scrolling the phone screen without stopping, is now receiving serious attention from a new operator called Noble Mobile. This cellular operator comes with a unique concept: paying its users to use fewer phones.

Through this program, users who save on the use of mobile data will get a gift in the form of 'Noble Cash', which can be exchanged for gifts or rebursed. The goal of Simple Noble Mobile is to encourage people to enjoy more real life and reduce time spent in front of the screen.

Noble Mobile officially launched with funding support of US$10 million (Rp166 billion). The business scheme is attracting attention because it is different from most other operators, which usually only offers standard promotions such as additional quotas or discounts.

Although new, this concept is considered promising. By providing financial incentives, Noble Mobile hopes to change the behavior pattern of smartphone users who are increasingly trapped in excessive content consumption habits.

Noble Mobile has the status of an MVNO (Mobile Virtual Network Operator), meaning that this operator does not have its own spectrum. Instead, their service runs over the T-Mobile network, so that customers can still enjoy the stable quality of the 5G network.

For the initial package, Noble Mobile offers services at a price of 50 US dollars per month, including unlimited phones, SMS, and 5G data. However, this is where uniqueness lies: if users use data less than 20GB per month, then they will get cashback.

According to a TechCrunch report, users can earn around $1 for every 1GB of data that is not used in one monthly cycle. The money is not given directly, but in the form of a Noble Cash. This value can be used to shop for certain prizes or be refbursed.

For workers who use Wi-Fi more often at home, this program is certainly very easy to use. With the lack of use of cellular data, the potential for cashback is even greater.

Noble Mobile also does not sell cellphones, so users need to bring their own unlocked device. Fortunately, customers are not bound by long contracts, making this service more flexible.

Smartphones have indeed become a versatile tool in hand, but have also made many people lose their balance in everyday life. Noble Mobile wants to change that by providing financial incentives so that users put their cellphones more often.

With this unique approach, Noble Mobile not only offers communication services, but also tries to create a healthier digital lifestyle.