JAKARTA - Arm Holdings, a chip company from England, announced the launch of a series of its newest generation chip designs named Lumex, Tuesday 9 September. This design is optimized to run artificial intelligence (AI) directly on mobile devices such as smartphones and watches, without the need to connect to the internet.

Arm's new design, Lumex, comes in four types, ranging from a more energy efficient but less powerful version designed for watches and other smart wearable devices, to a version designed to maximize computing power. The design with peak performance aims to run software that takes advantage of the power of a large AI model without having to access cloud computing.

"AI is becoming very fundamental for what is happening, both real-time interactions and extraordinary use cases such as AI translation," Chris Bergey, Senior Vice President, and General Manager at Arm. He added, "We see (AI) as a kind of expectation."

The Lumex design, announced on Tuesday 9 September, is part of the company's Compute Subsystems (CSS) business, which aims to offer more ready-to-use technology to phone manufacturers and chip designers, allowing them to use it quickly in new products.

Arm has also expressed his intention to invest more in chip manufacturing itself and has recruited several important people to make this happen.

The Lumex design is optimized for 3-nanometer manufacturing nodes, such as the process offered by TSMC. The iPhone chip series announced by Apple on Tuesday also uses TSMC's 3-naometer process.

Arm held a launch event in China on Wednesday September 10, to introduce this new design because, outside of Apple and Samsung, leading mobile phone manufacturers are mostly there, Bergey said.


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