IPhone 17 'Awe Dropping': New Design, Advanced Camera, And Other Apple Shocks!

Apple will host the iPhone annual event on September 9, 2025, with the theme "Awe Dropping". (photo; dock. apple)

JAKARTA - Apple will hold its annual iPhone event on September 9, 2025, with the theme "Awe Dropping". The following is a summary of what is expected to be announced at the event, based on information from Amber Neely, published on August 26, 2025.

Every fall, Apple launches a variety of new products ahead of the holiday shopping season. This event is one of the most profitable moments for Apple, so they always try their best. Invitations to the event titled "Awe Dropping" were sent to the media on August 26, featuring the Liquid Glass style Apple logo. Apple CEO Tim Cook also posted the animated logo on X, confirming the event date and using the hashtag #AppleEvent.

The event is likely to stick to pre-record formats, despite the possibility of direct components. This format allows Apple to better control presentations, adding special effects, humor, and other creative elements.

The show is expected to introduce several new devices, including the iPhone 17, Apple Watch Series 11, and possibly a new generation 4K Apple TV.

Apple is expected to launch four iPhone 17: iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and possibly the iPhone 17 Air instead of the iPhone Plus. The iPhone 17 Air is rumored to have a thinner design with a 6.6-inch screen.

The Apple Watch Series 11 is expected to be an increase in specifications without major design changes. Rumors say:

Apple Watch Ultra 3 is expected to have a similar design to its predecessor, with an upgrade to:

The fourth-generation Apple TV 4K is expected to launch with a smaller design, similar to Apple's approach to Mac mini. Other rumors include:

Mac fans seem to have to wait longer, as this event will focus on iPhones and other devices. Apple usually hosts a special Mac event in the spring (February/March) or the end of fall (October/November). Chances are, the new MacBook with the M5 chip will be introduced as early as October 2025.

Apple's product prices in 2025 are difficult to predict due to the uncertainty of import rates and trade wars. For more information about this event, users can follow updates on Apple's official website or platforms like X. This event will be in the spotlight for tech enthusiasts, with potential recognition of innovative features and designs.