YouTube Shorts Reaches 200 Billion Views Every Day, AI Features Become The Main Factor

Illustration (photo: Pixabay)

JAKARTA - Alphabet CEO, Sundar Pichai, revealed that based on Nielsen data, YouTube has become the platform with the most viewing time in the United States for more than two years.

He said the large number of YouTube viewers was driven by the habits of the younger generation who are now enjoying their favorite content more and more on television screens.

One of the main drivers of this growth is sports content. Pichai said, every year global users watch more than 40 billion hours of sports content on YouTube.

To expand the appeal of this segment, YouTube will broadcast a live broadcast of the first Friday-edition NFL opening match of the season in September, which will be held in Brazil.

Not only long videos, but a surge in viewers is also seen in the short video segment. Where Pichai said, YouTube Shorts now records more than 200 billion views every day.

Where according to him, artificial intelligence (AI) technology has played an important role in improving the quality of user experience both through more relevant recommendation systems and auto-dubbing features.

"AI helps improve recommendations and Auto Dubbing, which produces better yields for creators and brands by increasing the potential of audiences they can reach drastically," he said in Google's official blog.

To strengthen support for content creators, YouTube is starting to launch a series of new AI tools specifically for Shorts.

In addition, YouTube has also expanded its Premium Lite service to watch without advertising to 15 additional countries, with continued expansion being prepared.