JAKARTA - Crypto.com is reported to be the sponsor of the Coppa Italia final which will be held on 19 May. In that final round, the Italian giants Juventus will compete against Atalanta.
Quoting Coindesk, the agreement was announced on Thursday, May 6. This is the first form of collaboration between crypto trading platform Crypto.com and Serie A.
To enliven the holding of the final match, a collection of non-fungible tokens (NFT) will be created along with trophies, highlights of the final match, and more.
The collaboration aims to "create a new experience for football fans in Italy and outside Italy," said the announcement.
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This collaboration is a continuation of the previous Crypto.com partnership which has successfully collaborated with the Formula 1 racing team, Aston Martin Cognizant.
The sponsorship was also marked by the NFT collection to celebrate Aston Martin's return to the FI racing arena after a 60-year absence.
Not only that, but Crypto.com has also signed a sponsorship contract with a professional hockey team, Montreal Canadiens in March 2021.
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