JAKARTA - Lazada, a leading eCommerce platform, today announced an annual investment of US$100 million or around Rp1.6 trillion in the Lazada Affiliate Program, LazAffiliate.
Announced at the 2025 Lazada Affiliates Southeast Asia Awards, this strategic investment is aimed at supporting a better commission structure, performance-based incentives, and various empowerment features that allow affiliate partners to enter a new trade era led by creators across Southeast Asia.
In addition, Lazada also updated the LazAffiliate program, by introducing the leading incentive structure in the industry and a series of advanced features designed to empower affiliate partners.
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The main improvements and new features include:
"Through this investment, we want to build a dynamic affiliated ecosystem, which not only supports the growth of the entrepreneurial spirit, but also creates a more authentic connection between brands and consumers," concluded Affiliate Head of Regional Lazada Group Jared Chan.
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