JAKARTA Meta's investment in Artificial Intelligence (AI) technology shows positive results. Within ten years, Meta is capable of making advanced AI with human equivalent abilities.
At the Meta Marketing Summit 2025 event, Meta Indonesia Country Director Piter Lydian revealed that his AI technology is developing well because the investment they spend is not small. In total, the value reaches hundreds of billions of US dollars.
"From an investment perspective, (we) have been investing in AI research for ten years," Piter said on Tuesday, May 20. "If we count, the amount reaches 100 billion dollars (IDR 1.6 quadrillion). We make software, so the investment (is indeed) big."
When viewed from its technological developments, Meta has indeed managed to develop AI over the past ten years. Piter said that Llama, Meta's popular open-source AI model, has grown 10-fold since last year.
In line with this development, Llama-powered Meta AI has managed to collect 700 million active users. The number of users of the AI model continues to grow significantly, especially after Meta AI is available in the form of an independent application.
Meta AI can be accessed across all of the company's platforms, both WhatsApp, Instagram, or Facebook Messenger. The number of Meta AI users is also influenced by the total number of Meta-owned app users, which is 3.3 billion people.
"If we look at (users) that are active on the platform, the number is 3.3 billion every day. This is an opportunity," said Piter. He also admitted that the number of application users is driven by machines that are continuously developed every day.
As evidence that its AI is increasing over time, Piter reveals the differences in the outcomes of the video makers from time to time. In September 2022, his AI model could make videos, but it's still very simple.
A year after the capability was released, in November 2023 to be precise, the AI model turned into a tool called Emu Video. This tool is able to create videos only with a detailed text prompt that users enter.
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The following year, in October last year, Meta introduced a tool called Movie Gen. This AI model can make videos that are more realistic and natural than previous generations.
"Movie Gen is a collection of AI models that make customized videos from videos and audio captions," explains Piter. "The transition is like a regular (video). This tool is made to help developers who want to make videos even better."
With the development of AI Meta going in a positive direction, Piter said that his company is pushing for the advancement of the Metaverse. This sophisticated virtual world requires a lot of supporting technology, including Artificial General Intelligence (AGI).
"Metaverse doesn't consist of just one technology. It consists of several pillars (including AI)," Piter said. "AGI is the vision (we) to make AI that can be as intelligent as humans. The Metaverse will be a communication connector around the world."
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