TikTok Shop And Tokopedia Intensify Creator Lab Program To Create Safe Expenditures

Tokopedia and TikTok Shop Creator Lab Program (photo: Tokopedia)

JAKARTA - Seeing the high spike in transactions in the first quarter of 2025 due to the use of video content, Tokopedia and TikTok Shop are intensifying Creators Lab to support #BelanjaAman.

"The surge in transactions shows that more people are shopping online after watching video content from creators so that education about safe spending is more crucial," said Melissa Siska Juminto, President Director of Tokopedia and TikTok E-commerce in a statement.

#BulanjaAman is a campaign to educate buyers and creators, especially affiliate so they can identify trusted sellers, read reviews, compare prices, and take advantage of relevant features.

Melissa sees that video content is very effective in helping MSMEs increase sales, earn creators through commissions, and making it easier for buyers to shop safely on TikTok Shop.

This year, for example, live streaming on TikTok was watched 2.8 billion times. On the other hand, there are more than 200 million combined users of TikTok and Tokopedia. The increase in transaction value on TikTok Shop due to live streaming at dawn has even reached 24 times," added Melissa.

Therefore, in order for more and more people to be proficient in creating effective video content, Tokopedia and TikTok Shop will hold a creator education program, Creators Lab, by involving various parties, such as the Indonesian Ministry of Creative Economy targeting housewives, or the Indonesian Ministry of Tourism who target students/i.

In this program, Creator Lab participants will be trained to understand the principles of affiliate, personal branding, and making video content, as well as how to recommend trusted products or sellers on TikTok Shop.

As for consumers, they will be encouraged to shop from trusted sellers such as 'Power Shop' and 'Mall', while creators are given guidance for their video content to support shopping security.