YouTube Changes Content Counting Metric In Shorts

The Shorts metric has changed (photo: dock. YouTube)

JAKARTA YouTube changed the calculation metric for Shorts. If previously the number of Shorts shows was calculated using a long viewing time, now the metric is more free and not bound to the minimum time.

This calculation method change will help creators understand how big their audience is. YouTube says that not a few creators want to better understand the performance of the content they create, but the metric is limited.

Therefore, YouTube will implement a new metric starting March 31. Instead of calculating the number of impressions after the content is played in seconds, YouTube will calculate how many times the creator's video has been played regardless of the duration of the playback.

"The Shorts broadcast will count the number of times your Shorts video starts playing or replaying without the minimum watch time requirement," the YouTube team said via its platform aid page, quoted on Thursday, March 27.

With a new calculation method, users may see an increase in the number of shows. The reason is, many Shorts users only watch the initial snippets of the video and switch to other short videos.

"The broadcast will probably be higher in the future. We hope a deeper understanding of your Shorts performance will ... give you a more complete picture of your overall reach," explained YouTube.

Although YouTube will change its counting method, the original Shorts broadcast metric will still be available. According to YouTube, users still need this metric to find out how many people watched their shows until they finished.

To view the original Shorts viewing metric, users can open the YouTube Analytics menu and select the Advanced Mode menu. Keep in mind that the monetization of content will be calculated based on the original Shorts views, not public views.