Targeting 52 Percent Growth In 2025, Akulaku Encourages Technology Innovation

President Director of PT Akulaku Finance Indonesia Perry Barman Slangor (two from the left) (photo: Dinda Buana/VOI)

PT Akulaku Finance Indonesia targets a progressive growth rate throughout 2025 by relying on Buy Now, Pay Later (BNPL) as the main focus of business development.

Throughout 2024, PT Akulaku Finance Indonesia managed to record a new disbursement of financing worth IDR 6 trillion. Meanwhile, financing worth IDR 3.9 trillion was disbursed in the second half of the year.

By 2025, the company is targeting to record IDR 9.1 trillion in new financing, or a 52 percent growth from the previous year.

To achieve this target, the company is committed to implementing a number of strategies, namely by increasing partner expansion, technological innovation, diversifying funding sources, as well as strengthening synergies with the Akulaku Group ecosystem, both in terms of funding and product offerings.

"A number of these strategies will be the key in maintaining healthy and sustainable business growth," said President Director of PT Akulaku Finance Indonesia, Perry Barman Slangor, in Media Gathering and Iftar with PT Akulaku Finance Indonesia, Monday, March 17 in Jakarta.

Through a number of measurable strategies and disciplined executions, Akulaku Finance Indonesia is optimistic that it can continue to develop and have a positive impact on the provision of digital financing services in Indonesia.

"With this approach, we are optimistic that we can maintain the continuity of the expansion as planned and strengthen our position as one of the main players in the digital financing industry," continued Perry.

Based on OJK data as of February 2025, the Indonesian BNPL sector consistently recorded high growth on an annual basis.

As of January 2025, BNPL credit debit balance grew 46.45 percent yoy (December 2024: 43.76 percent yoy) to IDR 22.57 trillion, with accounts reaching 24.44 million (December 2024: 23.99 million).