Meta Successfully Sells 2 Million Ray-Ban Smart Glasses

Ray-Ban Meta smart glasses (doc. Meta).

JAKARTA A few weeks ago, it was revealed that the Ray-Ban Meta smart glasses were sold for up to one million pairs last year. These glasses are projected to reach two million sales by the end of this year.

However, Meta managed to achieve this target recently. According to an EssilorLuxottica report, the party that produces Ray-Ban Meta smart glasses has sold up to two million pairs since its launch in October 2023.

EssilorLuxottica did not reveal when this target was achieved. However, the company's leader revealed that Meta has set a new sales target. The plan, Meta wants to produce 10 million glasses annually starting at the end of 2026.

"Given these developments and in line with our ambitious plans, we are currently expanding the production capacity of Ray-Ban Meta, which is set to reach 10 million units per year by the end of next year," said EssilorLuxottica CEO Francesco Milleri, quoted via UploadVR on Saturday, February 15, 2025.

According to Milleri, this is a long-term plan made based on Meta's current views on technology.

Meta had said that glasses will become a major digital platform in the future, replacing the role of mobile phones.

"A pair of glasses will be the main digital platform that answers our daily needs," said Milleri.

That way, EssilorLuxottica made a long-term plan with Meta in the production of Ray-Ban smart glasses. The hope is that Meta can be ready to compete with other companies that are also developing smart glasses.