JAKARTA Apple shared its earnings report for the Q1 quarter of fiscal year 2025. In the report, it was noted that the iPhone was the device with the largest revenue, beating the iPad and Mac.
This achievement was driven by sales of the iPhone 16 series which increased compared to the previous generation. Bloomberg broadcaster Susan Li, through platform X, revealed that Cook had confirmed this improving sales figure.
"(iPhone) 16 sold more than families 15 at launch. Of course the countries we launched Apple Intelligence had better performance year after year than countries we didn't launch," Cook said, quoted on Friday, January 31.
Apple's revenue earlier this year reached 124.30 billion US dollars (IDR 2,025 trillion). This figure is much larger than last year's 119.58 billion US dollars (IDR 1,949 trillion). This revenue comes from sales of the iPhone 15 in the same quarter.
Apple also detailed the list of devices from each revenue. The iPhone's revenue has reached 69.15 billion US dollars (R1,126) trillion, while the Mac and iPad revenues are small. Mac's revenue of 8.99 US dollars (Rp146 trillion) and iPad revenue of 8.08 billion US dollars (Rp131 trillion).
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As Tim Cook said, Apple's sales may have increased thanks to the presence of Apple Intelligence. The innovation of this Artificial Intelligence (AI)-based feature has been available since last year, since iOS 18 was released at the end of the year.
Unfortunately, not all iPhone 15 models support Apple Intelligence. If you want to get the best features, fans have to buy more expensive phones. However, this year is different because the standard iPhone 16 also gets Apple Intelligence.
There are many features that can be accessed using Apple Intelligence, ranging from Genmoji, Image Playground, to Siri which are integrated with ChatGPT. With so many interesting and useful features, it's no surprise that sales of the iPhone 16 have increased.
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