YOGYAKARTA - Broadcast or message broadcasting is one of the effective ways to convey information en masse. However, not all broadcasts have succeeded in attracting the attention of the recipients. Therefore, it is important to understand how to make broadcasts interesting so that messages that are delivered not only look professional, but also able to influence the audience.
The interesting broadcast is not only about aesthetics, but also includes how the information in them is well prepared, relevant, and easy to understand.
Well, in this article, we will discuss how to make an interesting broadcast on WhatsApp. This chat application is the choice of most business people to send promotion broadcasts because it is very effective and can reach many customers
Compiled from various sources, here are some practical steps that can help you create effective and interesting broadcasts on WhatsApp.
Good broadcast titles can make people curious to open and read messages sent.
When creating a broadcast title, it would be nice if you used a relevant keyword or an invitation sentence in the first 30-50 character of the message to be sent.
In making broadcasts, make sure you understand the characteristics of the intended audience. Are they more interested in the impression of humor, emotional impression, or special offering.
By understanding the characteristics of the audience, you can design messages that suit their tastes and increase the effectiveness of promotion campaigns.
Cara membuat broadcast menarik yang berikutnya adalah menggunakan kata-kata yang simpah namun tetap menarik perhatian.
The message made must be short and clear so that the broadcast you convey can be quickly captured by the audience who received the promotional message.
Visuals such as images, icons, or infographics can make broadcasts more attractive. Use a color that matches the theme and avoid overcrowding designs.
The product description is a brief explanation that provides detailed information about certain products. Generally, the product description contains information about features, benefits, technical specifications, and prices.
In a broadcast message, a good description can attract potential consumers. They can more easily find out the product you offer so they are confident in making purchases.
Make sure you direct the audience to take certain actions, such as clicking the link, registering, or contacting the available contacts.
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In this section, there are two important points that you need to include. First, namely information on how to pay. Second, is how to send products.
Make sure you provide information on whether the system is COD (cash on delivery) or pay first. Including determining how to send it.
Don't make messages too long so the audience feels bored. Use short paragraphs, bullet points, and subtitles so that messages are easy to scan.
Before sending a broadcast to the audience, do a trial to make sure the message performs well on WhatsApp.
That's the information on how to make broadcasts interesting. Get other selected news updates only on VOI.ID.
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