Apple's CEO, Tim Cook, congratulated Donald Trump, who has just won the 2024 United States presidential election. Trump defeated Kamala Harris and was re-elected as US President. In an effort to re-establish a close working relationship with the elected president, Cook congratulated him via social media platform X on Tuesday, November 6.
"Congratulations on your victory. We look forward to continuing to work with you and your administration to ensure the United States continues to be leaders in innovation, creativity and technology," Cook wrote in his message. Since publication at 1:14 p.m. US East time, the message has been viewed more than 547,000 times.
Congratulations President Trump on your victory! We look forward to engaging with you and your administration to help make sure the United States continues to lead with and be fueled by ingenuity, innovation, and creativity.
— Tim Cook (@tim_cook) November 6, 2024
President Trump's partnerships on your Victory! We look forward to embracing with you and your administration to help make sure the United States continues to lead with and be motivated by ingenuity, innovation, and creativity.
This congratulations from Cook marked his initial effort to rebuild a productive work relationship with Trump. During Trump's first term, Cook was known as one of the business executives with close ties to the president. Trump once praised Cook for his effective communication and direct approach to discussing important issues.
During Trump's first term, Apple faced tough challenges as a result of the US-China trade war that could potentially harm their business. Cook plays a key role in seeking to keep tariffs on Apple products, such as the iPhone, iPad, and Mac, from being enforced. His efforts have proven effective in preventing or delaying the application of the tariff, especially after Trump signed a limited trade deal.
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In addition, Cook also frequently visits the White House to discuss important topics with Trump. Even when there was a well-known incident where Trump mistakenly called it "Apple Team," Cook continued to have a good working relationship.
Cook's relationship with US leaders continued during the Joe Biden administration, where he and Apple's executives and lobbyists visited the White House 87 times until March 2024, with Cook himself present on the 11 visits.
Trump's victory this time seems to have been prepared by Cook since early 2024. It was reported that he left the WWDC event early to meet Trump and about 80 other CEOs, as part of an effort to prepare a potential business policy if Trump is re-elected. Cook seems to hope to continue to build mutually beneficial work relationships over the next four years of Trump's term.
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