Tim Cook Congratulates Donald Trump on His Second Victory of the Election

Apple CEO Tim Cook is known to have a close relationship with Donald Trump (photo: x @tim_cook)

JAKARTA - Apple CEO Tim Cook congratulated Donald Trump who just won the 2024 US presidential election. Trump defeated Kamala Harris and was re-elected as US President. In an effort to re-establish a close working relationship with the president-elect, Cook conveyed his congratulations via the social media platform X on Tuesday, November 6.

"Congratulations on your victory. We look forward to continuing to work with you and your administration to ensure the United States continues to be a leader in innovation, creativity, and technology," Cook wrote in his message. Since being published at 1:14 p.m. Eastern Time, the message has been viewed more than 547,000 times.

Congratulations President Trump on your victory! We look forward to engaging with you and your administration to help make sure the United States continues to lead with and be fueled by ingenuity, innovation, and creativity.

— Tim Cook (@tim_cook) November 6, 2024

Cook’s congratulatory message marks his first attempt to rebuild a productive working relationship with Trump. During Trump’s first term, Cook was known as one of the president’s closest business executives. Trump has praised Cook for his effective communication and direct approach to key issues.

During Trump’s first term, Apple faced a major challenge from the U.S.-China trade war that could have hurt its business. Cook played a key role in trying to keep tariffs on Apple products, including iPhones, iPads and Macs, at bay. His efforts proved effective in preventing or delaying the tariffs, especially after Trump signed a limited trade deal.

In addition, Cook also often visits the White House to discuss various important topics with Trump. Even when there was a famous incident where Trump mistakenly called him "Tim Apple," Cook maintained a good working relationship.

Cook’s relationship with U.S. leaders continued during the Biden administration, with Apple executives and lobbyists visiting the White House 87 times through March 2024, with Cook himself attending 11 of those visits.

This Trump victory seems to have been something Cook has been preparing for since early 2024. He reportedly left WWDC early to meet with Trump and about 80 other CEOs, as part of an effort to prepare potential business policies if Trump is re-elected. Cook appears to be hoping to continue building mutually beneficial working relationships during Trump’s next four years in office.