OnePlus 13 hard sell in the market, selling over 100,000 units in 30 minutes!

OnePlus has just launched its newest flagship, OnePlus 13 (photo: x @tcliracom).

JAKARTA OnePlus has just launched its newest flagship, OnePlus 13, on October 31 in China. Welcoming its tenth anniversary, this device attracted attention thanks to competitive performance and price. In a press conference after launch, Li Jie, President of OnePlus China, revealed that the first sales of OnePlus 13 showed extraordinary results.

Li Jie mengonfirmasi bahwa lebih dari 100.000 unit OnePlus 13 terjual dalam waktu 30 menit setelah diluncurkan, mencatat rekor baru untuk penjualan flagship OnePlus. Angka ini menunjukkan bahwa OP13 mendapatkan sambutan yang sangat positif dari pasar China. Sebagai kombangan, model dasar OnePlus 12 (12GB+256GB) dipasarkan dengan harga 4.299 CNY (Rp9,5 juta)

Regarding the increase in the price of flagship phones this year, Li Jie explained that the cycle of increasing use of mobile phones and the decreasing frequency of device replacements leading to higher prices (for better quality) can be considered as added value.

Our priority is to make great products, he stressed. He stressed that OnePlus adopted a reasonable and standard pricing strategy, not relying on extreme prices to encourage market growth.

Li Jie also describes some of the key factors behind increasing OnePlus 13 costs. First, chip production costs are increasing, where Snapdragon 8 Elite offers outstanding performance, which in turn increases product costs.

Second, memory and storage prices also peak. This combination of factors contributes to the overall increase in product costs. This pressure is felt by everyone," he added. Interestingly, iQOO 13, which also uses the same chip, does not experience an increase in price!

OnePlus 13 will also soon be on the global market. Speculation states that OnePlus 13 and OnePlus 13R can make their global debut in January 2025. The company is expected to introduce Snapdragon 8 Gen 3's OnePlus Ace 3 powered by Snapdragon 3 in December. There is a possibility that Ace 5 will be rebranded into OnePlus 13R globally.