Apart From The US, The European Union Conducts An Investigation Of The Temu E-commerce

E-commerce Temu (photo: Temu)

JAKARTA - The European Union Commission (EU) announced that it had opened a formal investigation into Temu's e-commerce, to find out whether Temu violated the rules of the Digital Services Act (Digital Services Act or DSA) or not.

The investigation is related to several aspects, including sales of illegal products, potentially addictive service designs, product recommendation systems, and data access for researchers.

We want to ensure that Temu complies with the Digital Service Act. Especially in ensuring that products sold on their platform meet EU standards and do not harm consumers," Margrethe Vestager, Executive Vice-President for a Europe Fit for the Digital Age wrote on its official website.

The main focus of this investigation includes:

If the European Commission finds evidence related to the truth of the suspicion, then Temu will face responsibility for its violations under Articles 27, 34, 35, 38, and 40 of DSA.

Europe is not the only country to carry out an investigation into China's e-commerce. The United States, Thailand, and even Indonesia have also been worried about the presence of Temu.

In Indonesia itself, Temu is said to be able to threaten local MSMEs, because they offer lower prices, and support direct sales systems from factories to consumers.