JAKARTA - In the Investor Day event which took place on Wednesday, September 18, Electronic Arts shared EA's long-term growth strategy and provided an in-depth view of the sustainability of its projects.
"We are excited to reveal our growing scale and scope of our IP portfolio," said Andrew Wilson, CEO of EA.
First, the company announced that it will invest in the game The Sims and hopes to increase the annual net order of The Sims by more than double in the next five years.
In addition, EA also announced its new partnership with Amazon MGM Studios, to create and release new films based on the game The Sims.
Second, EA announced that Battlefield's experience is at a modern level, with community testing programs coming in early 2025.
Furthermore, apart from his upcoming game project, EA also has plans to release the EA Sports app, a social platform, with sports content, live sports data, interactivity, and games that focus on football.
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"We are committed to developing our business on a large scale and expanding the operating margin through a disciplined approach to capital allocation," continued Stuart Canfield, CFO EA.
During the event, Andrew Wilson, Chief Executive Officer of EA, shared EA's vision of shaping the entertainment future and strategies to build a connected platform that gives fans more value.
Meanwhile, Laura Miele, President, EA Entertainment and Technology, detailed the extraordinary self-owned IPs, including some of the world's most beloved blockbuster franchises, and licensed IPs through strong collaboration. And much more.
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