Apple Music On IOS 18 Presents The "New" Feature For The Personalization Of Music Recommendations

Apple Music continues to innovate by introducing a new feature on iOS 18 called the "New" tab (photo: x @JournalDuGeek)

JAKARTA - Apple Music continues to innovate by introducing a new feature on iOS 18 called the "New" tab, which is designed to provide more personal music recommendations. This feature is not just a change from the "Browse" tab previously used, but rather brings a new approach to presenting music based on the user's personal tastes.

With the "New" tab, users no longer see the same music page, but rather the content that has been curated according to their listening preferences. The tab consists of several main sections such as Latest Songs, New Releases, and Updated Playlists. Each section is set using an algorithm that learns the habits of listening to users, so that the music displayed will be more relevant and suit their individual tastes.

In a statement via Threads, David Emery, one of Apple Music's editors, explained that editorial teams still play an important role in choosing music content to be promoted across genres. However, Apple's algorithm system then takes a role by personalizing the choice of music for each user. This creates a perfect mix between human curation and algorithm-based recommendation technology.

This step is part of Apple Music's strategy to provide users with a more lively and interactive experience. In addition to the "New" feature, Apple Music also introduces several other additions such as mood stations that allow users to find music based on their mood.

With this update, Apple Music further strengthens its position as a music streaming platform that not only follows trends, but also understands the musical preferences of each user in depth, making the experience of listening to music more personal and fun.