JAKARTA Meta announced that it has launched a new feature into the web version of Threads. There are several features released to help users understand the performance of the content they create.

The first feature launched was Insight. This feature will feature metrics about content, such as the number of views, the number of interactions or replies obtained, the number of replays, to the number of citations in the posts made.

In addition to viewing metrics related to post traffic, users can also see an increase in the number of followers over time and demographics of their followers. Creators can find out the average age, gender, and location of followers.

"This metric can help (accounts) creators and businesses in knowing what content best suits their audience, and help them adjust their upcoming posts accordingly," Meta said, quoted from its official website.

Meta also launched a new feature called Draft, similar to the features on platform X, formerly known as Twitter. Threads users, whether creators or not, can write and save their writings as Draft before sharing.

"Currently, you can save up to 100 of your best ideas for as long as you want, and post them when you're ready," explains Meta. That way, all posts stored in Draft will not disappear suddenly.

In addition, there is a content planning feature called schedule. Using this feature, Threads users can create posts and schedule their publication times. Users can schedule multiple posts in a day.


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