Apple Fined $ 2 million For Selling iPhone 12 Without Charger In Brazil

Sales box iPhone 12 (doc. Apple)

JAKARTA - Apple intends to go green by not marketing the iPhone 12 without a charger adapter. Unfortunately, the Brazilian consumer protection agency, Procon-SP, fined Apple $ 2 million or around IDR 28.7 billion for not including a charger adapter in the sales package for the iPhone 12.

As reported by The Verge, Procon-SP, Apple made a misleading ad by selling a device without a charger, thus creating injustice. The Brazilian regulator even questioned the policy, the company, which is based in Cupertino, USA, has eliminated chargers in sales packaging.

In fact, Apple deliberately reduced the contents of the sales box on other devices without reducing the selling price. In comparison, the iPhone 12 mini costs $ 729 in the USA.

Meanwhile in Brazil, the same device costs around $ 1,200. The same price when Apple sold the iPhone 11 in Brazil. Procon sees no price reduction from Apple's new policy.

In addition to imposing a fine for not including a charger adapter in the iPhone 12. This Brazilian regulator also highlighted the problem of misleading advertisements for consumers regarding the warranty for the iPhone 11 Pro service after experiencing water problems.

- https://voi.id/teknologi/21917/apple-dituntut-sertakan-adaptor-pengisi-daya-pada-iphone-12

- https://voi.id/teknologi/21120/komponen-iphone-12-ternyata-tak-semahal-harga-jualnya

- https://voi.id/teknologi/20215/layar-iphone-12-mini-dikeluhan-tak-responsif

- https://voi.id/aktual/18860/i-deal-breaker-i-buat-kalian-yang-ingin-beli-iphone-12-mini

- https://voi.id/teknologi/23845/kasus-covid-19-melonjak-apple-terpaksa-tutup-lagi-gerai-tokonya

In fact, Apple is known to have made a green move by selling the iPhone 12 without a charger and earphone adapter. Apple argues that it wants to be more environmentally friendly.

According to Apple, the absence of a charger and earphone adapter can reduce carbon emissions. Given that most Apple consumers already have an iPhone charger adapter from the previous model.

Thus, the contents of the sales box for the iPhone 12 series and iPhone SE 2020 only contain a smartphone, charger cable, SIM tray ejector, user guide, warranty card, and Apple stickers. The shape of the sales box also looks slimmer and simpler.