JAKARTA - The popular Telegram-based clicker game related to the launch of the upcoming crypto token has come under sharp scrutiny due to the excessive use of social pressure tactics.
The viral success of this game has pushed it to the peak of popularity, but the mechanism that drives user engagement appears to be hitting a saturated point. Reporting from Crypto News, Andrew Hayward, Cultural Editor and Head of Hub Operations in Decrypt, in a recent article stated that this issue may also be experienced by hundreds of millions of players participating every day, unless they have a continuous stream of friends to recruit.
Following in the footsteps of Telegram's previous viral crypto game, Notcoin, "Hamster Kombat" requires players to tap on the screen to collect coins in the game. This game introduces a unique twist by allowing players to invest the coin into a fictional crypto exchange operated by hamsters, while also encouraging them to invite friends to join.
However, this is where this game begins to resemble something similar to tiered marketing. "Hamster Kombat" often introduces new exchange upgrade cards that promise higher income. These cards are often associated with daily combo games that give players 5 million coins in the game if using certain cards. However, many of these cards can only be opened if players succeed in inviting other friends to start playing through their referral links.
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While it's a simple 'number-go-up game,' players who can't increase their numbers because the requirement to recruit more people may feel aggrieved unless they can find additional participants.
Hayward stated that this change highlights the limitations of engagement machines such as the "Hamster Kombat." This shows the challenge of maintaining continuous growth without offering attractive new incentives and benefits.
At some point, the hype will definitely subside, and the developer may push too hard to make sure that doesn't happen before the planned token launch in July.
It was reported that the 'Hamster Kombat' has attracted great attention in Iran, attracting local users who are eagerly awaiting the launch of its token. The game developers announced last week that they had amassed 200 million players, most of Telegram's reported 900 million users.
This figure is an increase of a total of 150 million players reported on June 14. Developers of the Hamster Kombat have announced their plans to launch tokens on The Open Network (TON) in July. The game follows in the footsteps of Notcoin, a similar clicker game' that debuted earlier this year and attracted 35 million players before releasing its NOT token on TON in May.
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