Lazada And Meta Introduce Sponsored Media: Help MSMEs Reach More Customers

Lazada Seller Summit 2024. (Photo: Doc. Lazada)

JAKARTA - Lazada Indonesia (Lazada) is working with Meta Indonesia to hold the 2024 Lazada Seller Summit to support local micro, small and medium enterprises (MSMEs).

Through this collaboration, Lazada introduced Sponsored Media, a promotional solution part of Lazada's Paid Promotion feature (Lazada Sponsored Solutions) will allow local MSMEs to obtain and direct user traffic on the Meta (Facebook, Instagram, and Audience Network) platform to their stores on the Lazada platform.

Lazada Sponsored Solutions is a series of features designed to support every entrepreneur who wants to develop with Lazada, including this Sponsored Media solution, said Lazada Indonesia Chief Business Officer Stefan Winata.

According to Stefan, by leveraging a wide Meta user base, this solution will simplify and speed up processes in attracting more traffic and selling potentials for sellers and local brands, thus driving sustainable business growth in Lazada.

"This collaboration with Lazada in Indonesia not only provides opportunities for local businesses, but also helps the efficiency of their marketing initiatives and improve brand awareness across promotion channels," said Meta Country Director Pieter Lydian.

The following is a Sponsored Media solution offering several advantages for MSMEs:

1. Management of Meta Ad campaigns for stores on Lazada platforms in an integrated manner

2. Reaching potential buyers across the Meta platform more easily

3. Increase engagement with Lazada users and maintain loyalty to brands