JAKARTA Musicians under Universal Music Group should be happy because their songs will return to TikTok. This can happen because TikTok and Universal Music Group have reached new agreements. Through the company's official broadcast, Universal Music Group announced that they have signed the latest multi-dimensional licensing agreement. This agreement will bring back songs from musicians such as Drake, Olivia Rodrigo, and others. In addition to restoring the music that has been removed since last February, this collaboration will protect musicians from Artificial Intelligence (AI) which is often misused. If the work is protected, musicians can protect their income. "TikTok is also committed to working with UMG to remove unauthorized music generated by AI from the platform, as well as tools to improve the distribution of artists and songwriters," explained Universal Music Group. Universal Music Group CEO Sir Lucian Grainge said that this collaboration will be a new chapter for TikTok and his company. This agreement will make the two companies more focused on developing music and maintaining the creative community. "We hope to collaborate with the team on TikTok to advance the interest of artists and songwriters. as well as encourage innovation in fan engagement while advancing social music monetization," said Grainge.
Meanwhile, TikTok CEO Shou Zi Chew said that Universal Music Group has established a deeper relationship with its company. With this new partnership, the two of them will drive promotional potential to protection against musicians. The hope is that these musicians can continue to work. "We are committed to working together to encourage value, discovery, and promotion for all outstanding UMG artists and songwriters, and deepen their ability to grow, connect, and engage with the TikTok community," said law. Universal Music Group does not explain when the musicians' music will be re-entered into TikTok. However, TikTok is working hard, "to restore music by artists represented by Universal Music Group."
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