Amazon Plans To Close Freevee App For Advertising On Prime Video

Amazon's Freevee service (photo: dock. Amazon)

JAKARTA Freevee is a free video streaming application made by Amazon. Unlike Prime Video, Freevee users will get an ad because they don't have a subscription package.

However, according to Adweek's report, the service introduced in 2022 will be closed. This decision was taken because Prime Video, which was previously free from advertising, became a paid service that still gets ads.

Amazon started advertising on Prime Video at the end of January. All customers using regular Prime and independent Prime packages must pay more than 2.99 US dollars or around Rp46 thousand.

An unnamed resource person said Amazon could not survive two advertising-supported services. The best way to keep Prime Video subscribers is to close Freevee services.

If the question is whether Amazon will continue to use two independent streaming services. I'm sure the answer is no," the resource person said, quoted on Thursday, February 22.

Reportedly, Freevee's closing will be carried out as early as April. However, this closure is still being considered as Amazon needs to review the first 30 days of data since ads are installed across Prime Video services.

On the other hand, Amazon denied the news of Freevee's closure. ToMoJoedi Platform X'sTV account, Amazon said that Freevee will continue to offer video streaming services for free without any changes.

"Nothing has changed to Freevee. Amazon Freevee remains an important streaming offering that provides thousands of famous original films, TV shows, and Films for Prime and non-Prime subscribers, all for free," Amazon representatives said.