JAKARTA Apart from being a video sharing platform, TikTok is often used to search for songs. Not infrequently, songs on the platform go viral, but users find it difficult to find a title.
TikTok realizes that they are the right platform to promote music. In order for this capability to be optimized, TikTok finally presents the Add to Music App feature or Adds to the Music App.
Through this new feature, users don't have to bother remembering the title of the song they want to search for on the music platform. They simply tap on the menu that TikTok displays and they will be directed to the music application.
In launching this feature, TikTok collaborates with Apple Music, Amazon Music, and Spotify. These three music streaming services will be an option in the Add to Music App feature.
To use this feature, users can directly tap the Add Music menu under the caption video that is being watched. After that, users will be directed to the view of a number of videos using the music.
In this view, TikTok adds the Add to Music App feature just below music information or next to the Add to Favorite menu. The new feature can be immediately tapped to TikTok showing the desired music streaming service option.
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This new way of adding music is the right breakthrough from TikTok.GlobalHead of Music Business DevelopmentTikTok Ole Obermann even said that the presence of this new feature was one of their big steps.
The Music Add Application takes this process one step ahead, creating a direct relationship between inventions on TikTok and consumption on music streaming services, making it easier for music fans to enjoy full-duration songs on their selected music streaming service, said Obermann.
In addition to providing convenience to users, the Add to the Music Application feature is considered capable of benefiting streaming services and providing greater income to artists and copyright holders.
Unfortunately, this feature is only available in the United States and the United Kingdom. TikTok did not specify when they would widen this launch, but they promised the presence of this feature in more markets.
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