Lazada Seller Conference 2023 Again Held, Help MSMEs Transform Digitally

Media Briefing Lazada Seller Conference 2023 (photo: Dinda Buana/VOI)

JAKARTA - Lazada, one of the e-commerce platforms in Indonesia, participated in meeting the needs of the people who shifted to the online platform, by again holding the 2023 Lazada Seller Conference.

Lazada Seller Conference was first held in 2019, through this event, Lazada is here for sellers and brands who want to transform digitally and grow their business on the eCommerce platform.

Carrying the theme "There is your Success Support in Lazada", this conference is an affirmation of Lazada's commitment to helping sellers and brands compete in the digital economy ecosystem through program innovation and platform services.

"We always open the widest access for MSMEs to transform with the digital economy ecosystem. This is in line with the government's target for MSMEs in Indonesia," said Fitriah Rahmawati as VP, Business Development Lazada Indonesia at a press conference on Friday, October 27.

More than that, Fitri also revealed that Lazada Seller Conference will also provide innovation support for programs, which will make it easier for MSMEs to transform in the future.

"Well, on the other hand, Lazada also has a commitment to invest in technology, we also innovate in existing programs and features, and later help these MSMEs continue to grow and grow with Lazada," he added.

The Lazada programs that are claimed to help MSMEs transform between are:

Lazada University, a training initiative for sellers who want to increase their turnover by maximizing the features available on the Lazada platform. As well as facilities provided for sellers who want to have a joint discussion at the Lazada Club.

Lazada has also launched a dedicated program to facilitate the first steps new sellers looking to try to run a business on the Lazada platform, with a 0% offer of commission fees as new sellers, including livestreaming commission fees, and shipping cost promotion fees, vouchers.

advertising on Lazada worth IDR 300,000.

Not to forget, Lazada also presented an incubation and mentoring program for 90 days carried out by mentors and experts in the seller category.