Amazon Launches Generative AI to Help Sellers Write Product Descriptions

Amazon is launching a new generative AI (photo: Amazon)

JAKARTA - During its annual sales conference Accelerate 2023, Amazon introduced a new Artificial Intelligence (AI)-powered tool, which will make it easier for sellers to list products.

"Creating compelling product titles, bullet points, and descriptions in advance requires hard work for sellers," Amazon wrote in its announcement.

Amazon added that this new capability will make it faster and easier for sellers to create new product listings and enrich existing listings, and also help customers make purchasing decisions with more confidence.

"A new set of generative AI capabilities will simplify the way Amazon sellers create more comprehensive and engaging product descriptions, titles, and product listing details," the company added.

Amazon's new AI tool was created using a large language model (LLM), a type of machine learning model specifically trained on large amounts of data that can recognize, summarize, translate, predict, and generate text and other content, to create better product descriptions. comprehensive.

To get started, sellers only need to provide a brief description of the product in a few words or sentences, then Amazon will produce high-quality content for their reviews.

From the results that Amazon has worked out, sellers can still improve it, if they want, or they can directly submit automatically generated content to the Amazon catalog.

"With new generative AI models, we can infer, improve, and enrich product knowledge at an unprecedented scale and with dramatic improvements in quality, performance, and efficiency," explained Robert Tekiela, vice president of Amazon Selection and Catalog Systems.