Twitch has again prevented content creators from leaving the platform by launching Partner Plus or Partner Plus programs, which allow them to earn a lot of money.
Partner Plus program will offer 70 percent of net subscription revenue to creators who meet qualification criteria, previously the company only offered 50 percent.
"Our focus is always on inspiring, developing, and maintaining Twitch streamers around the world. We hope this new program shows that commitment," Twitch said in its official blog, quoted Monday, June 19.
Creators in Partner Plus program will receive a 70 per 30 share of net subscription revenue (income from repeated monthly subscriptions and reward subscriptions), for 12 months to 100 thousand US dollars.
To qualify, creators in Partner Plus must maintain a minimum subscription number of 350 recurring paid subscriptions for three consecutive months.
After that, creators will be automatically registered for the next 12 months, even if they drop below the subscription threshold over a 12-month period.
Twitch said Partner Plus programs will be launched from October 1, 2023 worldwide. Creators who meet qualification criteria in July, August, and September will be registered in the program and notified in October.
Launching Engadget, this step comes months after Twitch announced plans for the same limit on Premium Partners.
President Twitch at the time (now CEO Danncy claims this September, will not affect 90 percent of relevant creators, and an increase in advertising payments will help make the difference.
However, the policy may disrupt major creators who rely on Twitch to make a living. There is a risk if the rules are in place, it can encourage other creators to switch to YouTube and other more profitable platforms.
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