TikTok's Algorithm And Technology That Makes It Popular But Raises Concerns About Data And Security

TikTok has become a global phenomenon in recent years, especially among young users. (photo: dock. pexels)

JAKARTA - TikTok has become a global phenomenon in recent years, especially among young users. This application offers an interesting and easy-to-use short video platform with music, filters, and effects that make it very attractive to users from various circles.

However, TikTok's success has also raised concerns about how these app algorithms and technologies work, and whether their use could affect the privacy and security of its users' data. The following is an explanation of how TikTok works and privacy and security issues associated with this app.

TikTok Algorithm

One of the things that makes TikTok so popular is the smart algorithm it uses. This algorithm assesses user preferences and behavior and provides content that suits their interests. TikTok collects user data from a number of sources, such as the videos they watch, the time they spend on the app, the geographic location, the devices they use, and the language they talk about. The more data they collect, the more accurate the content recommendations provided.

TikTok Technology

TikTok also uses advanced technologies, such as machine learning, to improve its content recommendation algorithms. TikTok video search engines can quickly process millions of videos to find the ones that best suit user preferences. This technology also allows TikTok to create videos that are more interesting and easier to share on social media.

Privacy And Security Issues

Although TikTok has become very popular, the app is also surrounded by concerns about data privacy and security. There are several issues that arise related to how TikTok collects, stores, and uses user data.

One of the main concerns is that TikTok is owned by Chinese company ByteDance and that user data can be shared with the Chinese government. There are concerns that TikTok can be used to spy on users in other countries or to influence political views.

In addition, TikTok has also been criticized for its lack of transparency in user data collection and usage. There are concerns that TikTok collects sensitive data, such as geographic location, contact information, and even user voice recordings and facial images. There are also concerns that TikTok shares user data with third parties without user consent.

Now, TikTok has become a very popular application worldwide, especially among young users. The algorithms and technology they use are very sophisticated and can present content