JAKARTA - Sony introduced its smallest drone, the Airpeak brand. The Airpeak drone is also equipped with its Alpha mirrorless camera. This new device made by Sony can be used for photographic purposes.
Airpeak drones are part of Sony's plan to launch a new business to serve professional production and photography interests. Sony will release this service in the spring along with the Airpeak brand itself.
Airpeak marks Sony's entry into the drone market. Airpeak targets a more specific market share, namely professional photographers and videographers who need technology assistance for shooting or video shooting in the air.
Sony has been showing off these devices through pictures and videos. However, the company has not provided more detailed information regarding the Airpeak drone.
"(Our) goal is to take the current drone technology to a further stage," said Sony as quoted by Slashgear.
The company says that its Airpeak device will be the smallest drone in its class. Airpeak will also be equipped with Sony's own Alpha camera system.
Although Sony has yet to divulge more detailed specifications regarding this drone, Sony said that it will offer professional, accurate and dynamic shooting with a more stable flight system.
Sony decided to enter the drone market by focusing on the advantages of its cameras. This is because the lens camera market has shrunk so drastically as smartphones have emerged with extraordinary camera bargaining power.
On the other hand, the mirrorless camera market has also started to grow in recent years. The popularity of drones is also increasing among photographers and production houses. Because drones offer a new way of aiming at an object from a height.
With its device being showcased at CES 2021, Sony is officially entering the drone business. Airpeak is designed for professional video content creation and photography.
Launching TheVerge, Sony showed off a drone model with a quadcopter design and an additional landing gear. As long as the device is airborne, these wheels are pulled upwards so as not to interfere with flight and shooting or video.
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