WIR Group Introduces Face Recognition Feature With AI Technology

The AI-integrated Face Recognition feature by WIR Group (photo: Ist)

JAKARTA - PT WIR Asia Tbk (WIR Group), an Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence (AI)-based technology company through its subsidiary, DAV introduced a face recognition feature integrated with Artificial Intelligence (AI-Powered Face Recognition), which allows business owners to increase the number of sales and improve consumer experience in shopping.

The AI feature has always played a vital role in business sustainability. Through DAV's ability as an IoT machine that has a face recognition feature, we integrate this function with AI technology so that it can become a tool in operating business more efficiently, "said Gupta Sitorus, Chief of Marketing and Sales WIR Group in its release, quoted Monday, March 13.

According to Gupta, by using an AI-powered algorithm, this feature will be able to analyze customer facial expressions and reactions, so that in the future, business people can adjust the product marketing process to provide more product offerings and also provide customized recommendations and assistance based on a previous purchase history.

The DAV itself has placed thousands of IoT machines throughout Indonesia for retail businesses. The ability of DAV machines has resulted in various benefits, placement in minimarkets, purchasing daily necessities. This benefit has provided the ability for people to shop for necessities which can drive economic activity faster, "added Gupta.

In addition, this feature can also be applied in the hospitality sector by providing opportunities for hotels to implement self-checking services for guests by identifying the faces of their guests without the help of the reception.

As a provider of this technology feature, DAV ensures that all information stored will be kept safe for data. "DAV has been running technology features over the past few years. DAV capabilities in recent years have provided satisfaction for our partners." Gupta concluded.