Winning The Case Against Mason Rothschild, Hermès Asks The Court To Prohibite Permanent Sales Of NFT MetaBirkins

Hermes demands creator MetaBirkins not to sell NFT. (Photo; Doc. 10Best)

Hermès, a luxury brand well-known for his Birkin bag collection, won a legal case against an NFT collection called MetaBirkins last month that was proven to have violated their trademark.

Although Hermès was successful in this case, the company is still not satisfied and filed a motion next Friday to issue a permanent ban order for NFT creator MetaBirkins, Mason Rothschild, not to sell his NFT anymore.

Such a blocking would be a tougher act against Rothschild compared to the Manhattan jury's decision in early February. Hermès argues that Rothschild is still promoting MetaBirkins through social media, thus asking the court to issue a permanent order that Rothschild does not violate the Hermès trademark anymore.

Hermès also stated that Rothschild had caused irreparable damage to their company with its behavior in the past and now. Lawyer Hermès said the two statements needed to be proven so that court orders could be issued.

Rothschild opposed the jury's ruling and posted a tweet on social media condemning the decision. Although he did not specifically ask his followers to buy NFT MetaBirkins after the ruling, Hermès questioned Rothschild's repeated labeling of the Instagram handle of MetaBirkins collection in his post.

According to a Decrypt report, although MetaBirkins is banned from OpenSea, the largest NFT marketplace, the collection's website is still active and its NFT list is still available on NFT trading platform LooksRare. However, no MetaBirkins NFT has been sold since December.

Hermès questioned the artistic legitimacy of MetaBirkins and argued that Rothschild would likely continue to violate their trademarks if no court order was issued. The company claims that Rothschild's actions have caused irreparable damage to Hermès and cannot be compensated for standard money.

In his motion, Hermès asked the court to issue a permanent order prohibiting Rothschild from selling MetaBirkins again and to compensate for the damage caused by his behavior. Hermès also filed a request for court fees and lawyer fees.

With this motion, Hermès hopes to stop Rothschild from violating their trademarks in the future and protecting the rights of its trademarks. Hermès insists that their trademark is a valuable asset and they will protect it firmly.