JAKARTA - TikTok announced that it is developing a feature that allows parents to prevent children and adolescents from seeing content containing certain words or hashtags on the short video app.

This is done as an effort by TikTok to improve its image in the eyes of the public, as attention increases to the closeness of this Chinese company to the Chinese government and the protection of user data.

TikTok, which is owned by Chinese technology company ByteDance, has been banned in several countries, including the United States and Canada, for security reasons. The app is very popular with young users, but is often criticized for not protecting them from inappropriate content.

The parental control feature is still under development, and TikTok will consult with organizations linked to the elderly, youth, and civil society to design the tool. TikTok also announced a new feature that can help users limit the time they spend on the app.

User-owned accounts under the age of 18 will automatically have a time limit of one hour per day. If teenage users choose to remove the daily limit and continue to use TikTok for more than 100 minutes per day, the app will display messages encouraging them to set the time limit.

Parents can now also set a special deadline for their teens' use of TikTok, depending on the day of the week.


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