Yahoo is included in the list of one of the tech giants that will also lay off more than 20 percent of its employees, as a step to restructure its advertising technology unit (ad-tech).
Announced yesterday, as many as 12 percent of the company or 1,000 employees will be dismissed before the end of the day from the ad-tech unit. In six months, another 8 percent or 600 people will also be laid off.
However, the exact number is not yet certain. Yahoo will close its offering side platform, which is part of its advertising business.
In an interview with Axios, Yahoo CEO Jim Lanzone said the decision would be very beneficial for the company's overall profitability.
Lanzone hopes the company can invest its resources in a more profitable part of the business as he mentioned, "Too (many) intensive resources to do everything at once," Lanzone said.
In addition, Lanzone also confirmed the decision to dismiss employees was not due to financial challenges faced by the company, instead, it was a strategic change, as it removed Yahoo's direct competition with Meta and Google to dominate in digital advertising.
The company will also shut down Gemini, its built-in ad platform that sends sponsored content for brands, and instead prioritizes its new partnership with Taboola, which will lead to an increase in the number of competitors and look for eight-fold ad placements on Yahoo properties.
Termination of Work Relations (PHK) is not new among technology giants. Recently, several large companies such as GitHub, Amazon, Google, Microsoft and PayPal have also laid off thousands of employees from their companies. This was quoted from various sources, Friday, February 10.
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