This Year Twitch Will End Many Features, Control In Your HAND

This is the Twitch logo. (doc. Twitch)

JAKARTA - Twitch has just shared a roadmap for the features it is currently working on this year. Among the most interesting is how ads run.

It is known, one of Twitch's worst parts is that when users stream content, they are often disturbed by advertising, even before streaming starts they will be treated to three-minute ads.

Now, Twitch wants to fix those two things. In a blog post, the company announced many new features for streamers. In addition, it was also revealed that Twitch has taken a new approach to pre-roll and mid-roll ads.

The company's first upgrade was to disable pre-roll ads for streamers running at least three minutes of ads per hour. The company also brings Picture-by-Picture to the majority of pre-roll ads.

"In the first half of this year, we made two changes to improve the way ads work for streamers and spectators. First, we updated how pre-round deactivation works for channels," said Chief Product Officer Tom Verrili and Chief Monetization Officer Mike Minton, in the company blog.

"Taking out three minutes of hourly ads in any way will disable all pre-rolls, they no longer have to be divided into 90 seconds of ads every 30 minutes. Second, we apply our Picture-by-Picture experience to most of the pre-rolls the audience sees."

Pre-roll ads are often a problem for streamers and viewers. If they click on interesting channels while browsing Twitch, there may be up to three minutes of ads to air even before viewing the content.

With Picture-by-Picture seems to be a viable solution, as at least viewers can see content that attracts their interest without advertising while Twitch gets a specified ad time.

In addition, according to The Verge, Monday, January 30, Twitch is also experimenting with ways to tell viewers where ads are being broadcast during streaming, and may even include a delayed option for mid-roll ads.

Twitch is also working on a dedicated asset that streamers can use for sponsorship deals to make it more effective and authentic on the platform, making it more profitable for streamers and impactive for brands.

"Starting with a clickable skin channel and branded graph, streamers can easily place these brand assets on stream, on chats, and elsewhere on your channel page for less annoying and more interesting sponsorship experiences," said Verrili and Minton.

The company will launch tools to help streamers edit and export clips from optimized VODs for vertical short-form video formats.

Lastly, Twitch says they are also planning to launch Twitch Turbo, which will provide an ad-free viewing experience by the end of this year.