IDC Expresss Global PC Requests In Q4 2022 Suram, Can Recover Together In 2024

The explosion of the COVID-19 pandemic has ended for the PC market. (photo: dock. unsplash)

JAKARTA - Global shipments for the old Personal Computer (PC) fell below expectations in the fourth quarter of 2022 due to an increasingly sluggish market, following the COVID-19 pandemic.

According to market analysis firm IDC revealed that only 67.2 million older versions of PCs (desktops, notebooks, and workstations) were shipped in the fourth quarter (Q4), down 28.1 percent from the previous year. Similar to Q4 2018, when the sector was limited by Intel's CPU shortage.

This figure shows that the explosion of the COVID-19 pandemic has ended in the PC market. Where sales and demand are reduced, raising concerns for manufacturers as many users have switched to newer PCs, as well as the impact of the increasingly gloomy global economy.

However, according to research manager at IDC, Jitesh Ubrani for those who still need older versions of PCs, maybe now is the right time to buy them.

"The average selling price in many channels has also dropped due to excess channel supplies over the past few months triggering discounts in an effort to spur demand," said Ubrani.

"Despite this effort, PC inventory management and components will remain a major problem in the coming quarters and have the potential to influence ASP further," he added.

At the end of 2022, the PC market decline did not choose who the players were, even market leaders such as Lenovo also experienced a decline of 28.5 percent to 15.5 million units, HP fell 29 percent to 13.2 million, Dell fell 37.2 percent to 10.8 million, and ASUS fell 20.9 percent.

Cupertino's Rakasa, United States (US), Apple also fell 2.1 percent to 7.5 million. This is the fourth consecutive quarter decline in the PC industry, and for this year shipments have fallen 16.5 percent to 292.3 million.

Apple is the only top five player with shipping growth for the year, up 2.5 percent to 28.6 million units.

Meanwhile, data collected by Canalys also showed shipments for 2022 shrank 16 percent year-on-year (YoY) to 285.1 million. Following a poor Q4 when the unit fell 29 percent to 65.4 million, including a 30 percent drop in notebooks to 51.4 million and 24 percent on desktop to around 14 million.

Senior analyst at Canalys, Ishan Dutt said efforts to stimulate demand at lower prices failed to encourage significant selling action.

"With rising costs for energy and basic goods in key markets such as the US and Europe, spending on large goods such as PCs has eased as consumers prepare to delay refreshes," Dutt said.

"Di sisi komersial, anggaran sektor publik dan swasta menghadapi pengetatan di tengah kenaikan suku bunga, pelambatan dalam perekrutan dan ekspektasi recession awal tahun depan," tambahnya.

Launching The Register, Thursday, January 12, both IDC and Canalys expect some activities later this year to be better and more momentum in the following year. PC market doesn't die, just rests.