JAKARTA - The sense of smell has now been added to the virtual reality (VR) experience exhibited by the metaverse-focused company at the Consumer Electronics Show (CES) 2023.
A recent report from consulting firm McKinsey & Company estimates that the metaverse could potentially generate a value of $5 trillion by 2030. However, the report notes that metaverse success will require a more developed human aspect that provides users with a positive experience.
One of these catalysts may be integration of the sense of smell and touch into the VR experiences exhibited at CES recently.
As reported by Fortune, one company called OVR Technology shows a headset containing eight flavors that can be mixed together, creating various scents.
The VR headset is scheduled to be released in 2023. Previous versions used for fragrance marketing allow users to smell a variety of environments ranging fromāpentings to rose sheets.
According to Aaron Wisniewski, CEO of OVR Technology, the extended reality will soon be integrated with trade, entertainment, social relations, education, and well-being. The CEO highlighted that the aroma gives this experience an "unmatched power".
An executive at FireFlare Games, Aurora Townsend, also shared the experience that their company will launch a VR dating app that also combines immersive sensations like touch, once the technology is available on the market.
Meanwhile, consumers may not be too excited about the new developments. A participant in CES Ozan Ozaskinli, tested several haptics products and highlighted that it is currently "far from reality". However, the tech consultant also said that it could potentially be integrated into online meetings because through these technologies, users can really feel something.
Back in 2022, Cointelegraph reports, blockchain and metaverse technologies shocked CES events as various figures in the crypto space attended the event including executives from the now imprisoned FTX and Celsius Network. Brands showcased the development of blockchain and metaverse through their booths including Samsung, which announced the NFT platform.
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