Shopping For Christmas Gifts Via WhatsApp

Shopping catalog illustration on WhatsApp (doc. Antara)

JAKARTA - WhatsApp, continues to develop services on its instant message platform. Now WhatsApp is not only for exchanging messages or chatting, but also accommodating shop owners and their customers.

Through WhatsApp Business, consumers can not only ask questions about the products being sold, but also can order directly without having to leave their WhatsApp application.

Earlier this December, WhatsApp Business launched a new Shopping Cart feature so that consumers no longer need to type one by one the product they want to order, but simply click on the image in the Catalog feature.

To shop for gifts before Christmas via WhatsApp Business, users need to find the shop's cellphone number which is integrated with WhatsApp or scan the store's QR code that they want.

Consumers don't have to install the WhatsApp Business application to interact with local stores, they can use the WhatsApp application that is used daily.

Right in time for the holiday season, we're starting to roll out carts to make shopping on WhatsApp even easier. Just browse a catalog, select the items you want and send the order as one message to the business. Happy shopping! pic.twitter.com/xstn1J1FqU

- WhatsApp (@WhatsApp) December 8, 2020

After finding the store account you are looking for, consumers can send messages to the store or shop right away. Click the shop icon at the top right of the screen or tap the shop profile to view the product catalog for sale.

Click "add to cart" or "add to cart" of the desired products, after finishing sending a message to the shop.

Online stores on WhatsApp Business generally use the automatic message feature, users will get an automatic reply when they first contact the store. After that, consumers can follow the instructions from the store to process the transaction.