Always Be Number One Financial Application In Indonesia, It Turns Out That This Is A Secret Fund

DANA's Chief Technology Officer (CTO) Norman (photo: Dinda Buana/VOI)

JAKARTA - The use of e-wallet or digital wallets for payment instruments has increased since the COVID-19 pandemic hit. Even after the pandemic, the digital payment trend did not see a decline.

Therefore, Norman as the Chief Technology Officer (CTO) DANA said that digital payment is now difficult to become a lifestyle for people in terms of transactions.

"After the digital payment has become a lifestyle, people can get access to digital payments. We can see that everything can become digital, education, payments, and others," said Norman at the Joint Relaxing Cooperation of Funds: Behind Indonesian Fund Technology on Thursday, November 24.

Norman admitted, DANA, one of the digital wallet applications from Indonesia, which is 5 years old, has always been the number one application in the financial app category.

"DANA is always the number one application for the finance category. Although sometimes we are at number 2 or 3 when there is a certain promo in other applications, but after that it is finished, we are consistent in number one, either on iOS or Android," said Norman.

Norman also revealed that as of November 2022, DANA has reached 130 million users (users), with a total transaction number per day of IDR 15 million.

Expressing the secret behind the application, Norman said DANA has always put user experience into its main strategy.

"Not only 'there is advanced technology, it continues to be given to customers'. But, we depart from user experience. Only then do we determine what will be given to users, what is best for users," said Norman.